Unilever Digital Marketing Analyst

By /
  • Full Time
  • Lusaka
  • Applications have closed

Coursera

Vacancy title:

Unilever Digital Marketing Analyst: Professional Certificate

[ Type: FULL TIME , Industry: Business Management and Administration , Category: Management ]

Jobs at:

Coursera

Deadline of this Job:

Wednesday, March 13 2024

Duty Station:

Within Zambia , Lusaka, South – Central Africa

JOB DETAILS:

  • Unlock your future in digital marketing analytics. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
  • With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.
  • Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.
  • This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.
  • By the end of this program, you’ll be able to:
  • Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. Segment customers and create customer journey maps. Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events. Use data storytelling techniques to present insights. Describe data-driven marketing strategies. Assess and optimize ROI. Enhance campaign performance through ongoing analysis.

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8

Interested candidates should send their CV

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