Marketing Associate

  • Full Time
  • Lusaka

Private

Role Overview:
The marketing associate will play a crucial role in promoting the firm’s services, enhancing brand visibility, and driving client engagement. They will collaborate with cross-functional teams to develop and execute marketing strategies that align with the firm’s business goals.

Responsibilities:

Content Creation:

  • Develop compelling content for digital channels (website, social media etc) to showcase the firm’s expertise and thought leadership.
  • Craft engaging posts and case studies related to audit, accounting, tax, and consulting topics.

Event Coordination:

  • Assist in organizing webinars, seminars, and conferences.
  • Coordinate logistics, invitations, and follow-ups for client events.

Market Research:

  • Conduct industry research to identify trends, competitive insights, and client needs.
  • Analyze data to inform marketing strategies.

Digital Marketing:

  • Manage social media accounts, track performance metrics, and optimize content.
  • Support SEO efforts and monitor website analytics.

Collaboration:

  • Work closely with audit, tax, and consulting teams to align marketing initiatives with service offerings.
  • Liaise with external agencies for PR, and advertising when necessary.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field.
  • Strong communication skills (written and verbal).
  • Proficiency in digital marketing tools (Google Analytics and social media platforms).
  • Detail-oriented, creative, and adaptable.

Desired Experience

  • Prior experience in professional services marketing (audit, tax, consulting) is advantageous. Familiarity with accounting and financial terminology.

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