Private
Role Overview:
The marketing associate will play a crucial role in promoting the firm’s services, enhancing brand visibility, and driving client engagement. They will collaborate with cross-functional teams to develop and execute marketing strategies that align with the firm’s business goals.
Responsibilities:
Content Creation:
- Develop compelling content for digital channels (website, social media etc) to showcase the firm’s expertise and thought leadership.
- Craft engaging posts and case studies related to audit, accounting, tax, and consulting topics.
Event Coordination:
- Assist in organizing webinars, seminars, and conferences.
- Coordinate logistics, invitations, and follow-ups for client events.
Market Research:
- Conduct industry research to identify trends, competitive insights, and client needs.
- Analyze data to inform marketing strategies.
Digital Marketing:
- Manage social media accounts, track performance metrics, and optimize content.
- Support SEO efforts and monitor website analytics.
Collaboration:
- Work closely with audit, tax, and consulting teams to align marketing initiatives with service offerings.
- Liaise with external agencies for PR, and advertising when necessary.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Strong communication skills (written and verbal).
- Proficiency in digital marketing tools (Google Analytics and social media platforms).
- Detail-oriented, creative, and adaptable.
Desired Experience
- Prior experience in professional services marketing (audit, tax, consulting) is advantageous. Familiarity with accounting and financial terminology.
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